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Showing posts from October, 2012

North Face and Brands as a Symbol Of Success

We have this joke, called the North Face Gang. Using ASL (American Sign Language), several of my friends have adapted the "N" and "F" to symbols for this cheeky club. It's amazing how none of us noticed it before, but once you start looking for it, you're going to see it everywhere: North Face products. They're taking over this world. In fact, if you don't own at least one North Face item then you're a completely loser, incapable of anything and unlikely to ever amount to anything in this world.

Think I'm lying? Try this the next time you're in a restaurant or a public place, start looking around and count the North Face apparel. I think you'll be very astonished by how many people are adorned with this symbol of capitalism: a  form of fashion called wilderness chic.

I first became aware of the phenomenon in Belgium while travelling with about twenty Americans all from much more expensive U.S. Universities than I arrived from. I'…