Call it fate, call it karma or just bad luck but Chipotle, a U.S. Tex-Mex restaurant has had a bit of bad time recently when it's come to publicity. First it was an E. Coli scare that shut down many of their restaurants and was a twist of irony due to their reputation for selling meat from socially responsible free range animals. Now there's this, a 300 calorie Chorizo burrito that no one in their right minds would a) buy on a diet, and b) believe the hype.
Where in the marketing process did this get approved? Did they forget the decimal? Did they ask Jared Fogle? I can't believe they meant 3000 calories (which is more likely the case) and you can't tell me that this made it all the way up the chain of command, was approved, and then rolled out to countless stores without someone suggesting that this is one the most idiotic advertising blunders in the history of meat wrapped in flat-bread?
Now customers in Los Angeles are filing a class action lawsuit against Chipot…
Where in the marketing process did this get approved? Did they forget the decimal? Did they ask Jared Fogle? I can't believe they meant 3000 calories (which is more likely the case) and you can't tell me that this made it all the way up the chain of command, was approved, and then rolled out to countless stores without someone suggesting that this is one the most idiotic advertising blunders in the history of meat wrapped in flat-bread?
Now customers in Los Angeles are filing a class action lawsuit against Chipot…