Brixx Pizza - "If you're dumb as bricks, you'll love it!"
by Liv | Published on August 28th, 2009, 9:08 pm | Food
- brixx_greensboro_nc_oven_pizza.jpg (11.38 KiB) Viewed 1052 times
After a very, very long day of driving, fighting with a rear-suspension, picking up and dropping the kids off, showering, getting ready, shopping at Wal-Mart, and taxi-ing Shan back and forth while we're down to one car, I said the "Hell with it" and decided to go out to eat tonight. We ended up at Brixx. It was a spur of the moment "Hey we've never been there.... look at all the pretty lights... let's go" kind of thing. Brixx Wood Fired Pizza is the modern day version of a neo-Pizza Hut but upgraded with beer and wine but minus the 'Mr. Mister' playing from the juke box. It's yuppie, and features a unique niche ploy of "Wood Fired" pizza which makes people who can't think for themselves clamor to them like bugs to a zapper. While it wasn't bad.... it wasn't all that good either.
There's two types of people who go to Brixx apparently, (besides the curious like me) one is the couple who accidentally had children a few years back and now longs for the days of going out to the bar for a beer. Most of the people who were there tonight where in this category. The parents got drunk while the kids shoved their faces with cheese pizza, and watched Rusty Wallace on the big-screen do burnouts. One family was so interested in having a beer without the cost of a baby sitter that the kids broke out a portable DVD player and was watching "Monsters INC." while their parents slouched in the corner of the booth foaming at the mouth. The second group of people were the rich white single yuppies who think they're "hip" because they found a restaurant with a wine list, and they can SMS their friends about the ambiance of the roaring fire and psychedelic lights.
"Dood.... the feng shui at Brix is much better than that place we thought was cool last week!"
Now that we've gotten that out of the way... let me say the staff was nice, the service good, and it's food is "meh". I think where this place would stand on it's own is if you got your food to go, and took it home in lieu of the larger "pizza chains", and in that, the gimmick (wood fired pizza) isn't as cheapened... For $10.00, it's reasonable, and just as bad as everyone else out there. It's food, and it's rather blah.
When we first arrived I remarked how much it reminded me of another Italian chain I've been to recently: Strada, (don't try looking.... they hide it from the Brixx crowd) but then as I sat there and took in the worn out parents, the yuppies pretending, and some women with the most annoyingly pitched voice talking about how it wasn't fair she couldn't trade her Mercedes in on cash for clunkers like the poor people she's tired of subsidizing.... I realized.... it's oceans apart.
Maybe it's the fact I wasn't drinking. Maybe that's my problem. Maybe I'd love commercial gimmicky pizza places, and complain about poor people instead of not having health care if only they had a pizza that came with cheese and anti-depressants, a side of A.D.H.D. medicine, and a pitcher of beer to chase the wine down that I just spent my child's allowance on.
The reason Brixx is so distasteful to me is because it's an Italian restaurant that's been dumbed down for Americans, not a Italian restaurant. It's the happy meal of upscale pizzerias, it's purgatory for people who can no longer live their lives, or too stupid to actually figure out how to order a dish in another language. I may not be that bright, but I'm not going back to Brixx.... I'll be saving my money for some Pollo alla Milanese.
- 1424 Westover Ter ste 100
Greensboro, NC 27408
(336) 235-2749
