Having just flown with United last week and having flown millions of miles with the airline, I'll admit that the recent video of an Asian medical doctor being dragged off the airplane (UAL 3411) screaming seemed excruciating from a PR perspective. The airline has always been good to me, but the last 72 hours has me a little bit grateful, my next flight, in about a week or so, is on American.
Making matters worse is that the incident has become the mockery of memes on Facebook and social media like this:
United Airlines Training Video
It's bad when it your crisis becomes news, it's another thing when you become the laughing stock of the internet (trending as #NewUnitedAirlinesMottos) It's happened before when United smashed the guitar of a famous musician. Then there's the suggestion that Twitter is proactively deleting posts. Meaning, the company is paying a staff of their own (or using automated software) to likely report and remove tweets as against Twitter'…
Making matters worse is that the incident has become the mockery of memes on Facebook and social media like this:
United Airlines Training Video
It's bad when it your crisis becomes news, it's another thing when you become the laughing stock of the internet (trending as #NewUnitedAirlinesMottos) It's happened before when United smashed the guitar of a famous musician. Then there's the suggestion that Twitter is proactively deleting posts. Meaning, the company is paying a staff of their own (or using automated software) to likely report and remove tweets as against Twitter'…