Ford Mustang: The Unexpected

Ford Mustang: The Unexpected


What do you get when you flip stereotypes on their head? Take a red Mustang, a bit of male misogyny and a blonde female stunt driver who plays it dumb and you get some marketing gold. I'll admit I was secretly hoping for more whimpering from the victims, similar to the Jeff Gordan and Jalopnik Taxi video for  Pepsi Max (see below).

None the less I loved the story and the adventure that this advertisement takes us through. It does feel like it's lacking a punchline and needed a bit more of a focus on the actual product: the Mustang. While the product takes a backseat to the comedy, overall this is one of my most favorite publicity stunts that I've seen in awhile.


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